How to Market Your Small Business On A Budget

You don’t need a huge budget to grow your business. Here are some cost-effective marketing strategies that work for startups.

1. Optimise Your Google Business Profile

It’s free and helps you show up in local searches. Add photos, reviews, and update regularly.

2. Use Social Media Consistently

Choose 1–2 platforms your audience is on and post valuable content. You don’t need to be everywhere.

3. Email Marketing

Start building a simple email list. Even sending one helpful tip a week keeps you top of mind with clients.

4. Collaborate Locally

Partner with another Maryborough business and cross-promote each other’s services.

5. Focus on Value, Not Volume

One strong piece of content (like a guide or blog) that solves a real problem can bring in leads for months.

✨ At Solutions by Nerida, I specialise in helping small businesses market smart — not expensive.