SEO Basics Every Business Should Know

Published on August 19, 2025 at 9:12 AM

SEO Basics Every Startup Needs to Know

If you’ve ever wondered why your competitor shows up on Google before you, the answer is SEO (Search Engine Optimisation). Here’s what you need to know.

1. Keywords Matter

Keywords are the words people type into Google. Use them naturally in your website text.

2. Google Loves Fresh Content

Regular updates (like blogs) signal to Google that your site is active.

3. Backlinks Build Trust

When other websites link to yours, Google sees you as more credible.

4. SEO is Your Friend

Update your SEO to build authority.

5. User Experience = Ranking

A site that’s easy to navigate, fast, and mobile-friendly will always outrank clunky sites.

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